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Web Design, SEO
With over 15,000 customers served since it opened its doors in 1988, AppleRock is arguably one of the larger and more successful companies in the trade show marketing industry. Today, AppleRock has offices and facilities in Charlotte, NC; Morrisville, NC (near Raleigh); Wayne, NJ, and Las Vegas, NV and works with some of the largest brands in the nation, including Lowes.
AppleRock reached out to Opengate Web Design looking for a marketing partner that had a sound understanding of web design as it related to Internet marketing–specifically SEO. After years of working with their web companies–and not seeing much progress–AppleRock hired Opengate Web Design to help them take their website to the next level and optimize their presense in Google search.
After a thorough analysis of the applerock.com website and the company’s online marketing efforts, the Opengate Web Design marketing team developed a new strategy aimed at repositioning the applerock.com website to achieve targeted search engine rankings that to date had proven elusive. In a joint initiative between Opengate’s creative team and SEO specialists, various elements and web pages on the applerock.com website were re-designed and optimized. In the months following the relaunch of the website, applerock.com experienced a marked increase in traffic from search engines and even achieved a front page ranking in Google.
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