Project details

For Elase Medical spas

Client:

Elase

Category:

Web design, SEO

Duration:

3 months

Website:

Elase.com

Client

Elase is the largest medical spas in Utah and the 3rd largest retailer of botox in the United States. Elase has been voted Utah’s Best for nine years. As the first spa to roll out and successfully employ the “membership" model, Elase is truly a leader in the medical spa industry.

Elase is based in Draper, Utah and has store locations in Draper, Farmington, Salt Lake City and American Fork.

Task

Opengate Web Design was hired to help Elase upgrade their old website to a new website that more effectively supported online conversion, brand marketing and search engine optimization initiatives for their multi-location business model.

Decision

The challenge in developing a new website for Elase, was the corporation’s long list of strategic marketing imperatives. These included improved brand identity to support marketing positioning, increase quote requests from the website, optimize the website for local search, and show up more prominently for product relevant keyword searches in Google.

After several weeks of back and forth with Elase corporate marketing department, we were able to develop an actionable blueprint for a new website to achieve Elase’s strategic goals and objectives.

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